Understand important technology, one clear idea at a time.

1. Getting Started with AI · 7 min readWhat Is AI? A Simple Explanation for People Who Don't Work in Tech

   A plain-English guide to what AI is, how it learns patterns, and where it already appears in everyday life.

2. Getting Started with AI · 6 min readWhat Is ChatGPT? A Simple Explanation for Everyday People

   A beginner-friendly explanation of ChatGPT, its strengths with language, and the limits that matter when using it.

3. Getting Started with AI · 5 min readWhat Is an AI Agent? A Simple Explanation for Everyday People

   A plain-English explanation of how an AI agent works through a goal, where that helps, and why people should remain in control.

   Plain-language reader
4. Getting Started with AI · 6 min readWhy Does AI Hallucinate? A Simple Explanation for Everyday People

   A calm explanation of why AI can sound convincing while being wrong, and how to decide which answers need checking.

5. Getting Started with AI · 6 min readHow Do I Start Using AI?

   A practical first-use guide for trying AI with simple, low-risk tasks while keeping important judgement in human hands.

6. Business & AI · 6 min readHow to research a company before you contact it

   A bounded checklist for pre-contact research, a way to separate verified facts from hypotheses, and a rule for when to stop.

7. Business & AI · 7 min readThe questions to ask in a B2B discovery call

   Seven questions in a deliberate order, the follow-ups that go with each one, and a way to tell when you have actually got an answer.

8. Business & AI · 6 min readWhy generic AI-written outreach fails

   Generic AI outreach fails when it creates the appearance of relevance without doing the work of understanding the prospect. The specific tells, and where automated checking stops.

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